Thursday, August 13, 2009

BREAKING NEWS…It’s Official!

This weekend we decided to take a road trip up to Paso Robles. It was almost a year to the date since we went up with a great group of wine club members when the shop first opened. We had just a great a time as we did, with the exception of the crew or to be “official”, wine club members. Especially after that trip, everyone was looking forward to annual trips to wine country that our store would have provided. {NOT!}
We met some incredible winemakers and tasted awesome upcoming wine artist you all will soon be enjoying!
However, this trip, to be honest, was a trip, that was suppose to get us back on track with wine, hosting events, and just a rejuvenating trip into the central coast wine country that Victor loves. At one time, this trip was the trip that had us reaching for the stars! Making money from a hobby is what the American Dream is all about. Unfortunately, this trip did just the opposite. With all the craziness of being a business owner, and all the responsibilities, Victor waved a white flag in RETREAT!!!!



With the entire legal hullabaloo that is going on in our world, it is an unfortunate event but it doesn’t look as if this Paso Robles trip put a fire and passion in Mr. Cerda’s belly after all!
Reality is….BREAKING NEWS! As of October 1, 2009, we will be in proceeding and filing for BANCRUPTCY!!! We went for ALL or NOTHING!!!!
The business partnership of Priscilla & Victor, that we once knew, will have to be put to rest, in order for us to put our personal life back together. Life together BB {before the business} was very simple. We, the 4 of us, just love enjoying each others company, and taking small trips together as a family. That is what life once was? WOW!
Besides, I’m the one with the very private, yet HIGH power, profile, pressure job, and that has always been our life. Running a business has always been my job. Dealing with PRESSURE, has always been my responsibility. I love what I do, BUT, I balance.
Truth is, running a business becomes your life and your awesome customers become your family. It’s all about balance. If you let being a business owner get to your head… well, chances are, you will have a rude awakening IFF, you don’t balance. Taking walks, camping and riding into the sunset with no time restraints, or panicked calls in the middle of a vacation, that’s where we’re at. And as a wife, I have to respect that, my life and what I want, may not be my husbands wants or needs. Eventually it balances out!
So with that said, our life with “The Chronicles” is officially done.

You can find Victor pouring at The Wine Styles in Rancho Cucamonga every Wednesday Night & every other Saturday.

FINI!

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