I work out in the field selling medicine all day everyday and I needed a creative outlet to share and inspire others in business, sales, and marketing. My hope for “The Chronicles” was to walk my readers through the opening and maintaining of a business. I used the blog to document events we hosted at the shop, business decisions my husband and I were making, and a small snap shot into our marriage as business partners plus soul mates for the world to read. Most people wouldn’t just put these things out there for the world to read, but, I wanted to put it out there to inspire others to continue with their pursuits of dreams.
The blog was meant to inspire entrepreneurialism plus, as a business owner, a look behind the scenes of things and happenings most people wouldn’t know day to day, unless they’ve opened a business.
Before blogging, I would just have random pieces of paper with journal entries because I would have a moment of inspiration, maybe of a sales training moment that I thought would help inspire. Also, it would allow me to just get the idea out of my head and onto paper. POOF! And just be done. But with all these random pieces of paper floating around, there was nothing that would keep thing in chronological order with pictures to refer back to and know what was happening at that time or place. Blogging allowed me to do just that.
After the closing of our shop, our blog ended up being our legacy. This was a way to keep us connected to all of our clients near and far. Once the franchise pulled our website offline, the joke was on them. We still had a way to stay connected to our customers plus, no matter where our customers are at in the world, with a click onto our blog, BAM! They know where the next chapter of our life is headed.
I look back on the past year of all the people we met that touched our life, and those customers became more than just customers. How could we just cut our losses and never keep in touch with these great people. We connected so many people in our community with friendships that will last a lifetime. With just a few clicks on our blog, all of our customers can click on an event and still remember the great times they had laughing and enjoying each other’s company in our presence. Those are memories that will stay with us, forever. The idea that one of my stories or events encourages another person that starts their own business to pick and chose things in our blog that was successful and that they in turn can gain success, is why this blog was born. If nothing else came out of the opening and closing of our business endeavor, the one business owner I helped in North Carolina, justified this blog as the “art of business” we wanted to achieve.
As we spin off into another chapter of our business life, blogging is just another way to network with others that share in that entrepreneurial spirit. As we spin off into the sunset on a mission to reinvent ourselves, we are picking up the pieces from the last storm. We will not be defeated. Salut! To new beginnings and not being afraid of reinventing yourself.
That is the Art of Business!
{Blogging}
