10:00 PM PDT on Monday, June 22, 2009
The Press-Enterprise
The Press-Enterprise
WineStyles, an upscale store/bar in Eastvale, is closing for good today.
Blaming bad timing and the nose-diving economy, the owners decided last weekend to pull the plug on the franchise they opened 13 months ago in the Eastvale Gateway.
Part lounge, part wine store with a Tuscan motif, WineStyles ultimately lacked the customers to keep the wine flowing, said co-owner Victor Cerda.
At first, the bar's novelty sustained it, but after January, business tanked, he said.
His wife and business partner, Priscilla Cerda, will continue her full-time job as a pharmaceutical saleswoman. Victor Cerda said he still plans to sell wine, perhaps doing wine and food pairings at restaurants in Orange and Los Angeles counties. "I love the industry," he said.
Blaming bad timing and the nose-diving economy, the owners decided last weekend to pull the plug on the franchise they opened 13 months ago in the Eastvale Gateway.
Part lounge, part wine store with a Tuscan motif, WineStyles ultimately lacked the customers to keep the wine flowing, said co-owner Victor Cerda.
At first, the bar's novelty sustained it, but after January, business tanked, he said.
His wife and business partner, Priscilla Cerda, will continue her full-time job as a pharmaceutical saleswoman. Victor Cerda said he still plans to sell wine, perhaps doing wine and food pairings at restaurants in Orange and Los Angeles counties. "I love the industry," he said.
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